What is OpenTravel CRM
It is a free, web based customer contact management and marketing system for travel professionals!
You can store and manage all of your customer contact information, including travel profile and preferences, send and track custom branded email campaigns, build custom itineraries and track your commissions. Plus, there is a whole lot more.
Why Use OpenTravel CRM
It’s free, designed for travel, confidential and secure. If you are using contact tools that are not designed for travel like Outlook or ACT, or are using expensive tools like ClientBase or ClientEase, it’s definitely time for you to change. Save Money, Save Time, and Increase Sales.
Expand your customer base, improve your customer relationships and dramatically increase sales by applying proven business and marketing techniques through easy to use tools.
What’s the Catch
There is none... really. OpenTravel CRM is a new approach to making top quality software available for people who deserve the best, but can’t afford expensive, high priced software. We use supplier based advertising to support the system and keep it available for free. By the way, we don’t sell or use your customer list to make money either. Your customer contact and business information is all yours and we keep it confidential.
If you really want to help out, make sure you tell your suppliers to support OpenTravel CRM, because when they do, they support you.
What’s In It
OpenTravelCRM™ is loaded with key business functionality that will dramatically improve your business.

Travel CRM & Email Marketing
The CRM and campaign management engine provides you with rich interactive customer relationship building capabilities. Customer information is captured, stored and efficiently leveraged for use in key business processes. Marketing campaigns can be quickly created and are attached to customer profiles to manage inbound activity and measure marketing success.
Next Generation Marketing
OpenTravel CRM provides the first integrated social networking management and Web 2.0 strategy for advanced web presence and marketing within a travel business software solution environment. OTC makes blogging, online customer presence, instant messaging, customer forums and interactive mapping part of the everyday business fabric of users.
Trip Planning - Flexible Reservation and Booking
OpenTravel CRM includes several methods of booking and reservation capability that provide maximum flexibility for users. Direct electronic connectivity, supplier travel partner web linked access, and manual booking capture are covered. Booking transactions and PNRs are automatically stored in the system. The super PNR enables custom itinerary and invoice creation, commission reporting and tracking, and marketing information for future targeted campaigns.
Supplier & Commission Management
OpenTravel CRM provides supplier profile and commission management. In concert with the automatic reporting capabilities and back office functions, commission management and collection can be accurately managed to maximize revenue.
Back Office & Reporting
OpenTravel CRM captures and reports booking and sales information.
Custom invoices are generated and financial data is automatically sent to your accounting system’s general ledger. OpenTravel CRM can interface with any accounting solution that has an open API. Quickbooks is immediately available for use. TRAMS™ users should contact us to make arrangements for interfacing with your accounting system.
OTC has an extensive real time reporting module. Reporting covers all essential aspects of your business. These include sales reports for individual agents as well as reports for groups of Agents, as well as by product type and supplier identity. Automatic report deliveries to user recipients can be configured, providing real time information updates. Commission receipt tracking and reconciliation functions are provided to maintain control over your business.