Major components of OpenTravel CRM include:
Travel CRM & Campaign Marketing Engine
The CRM and campaign management engine provide you with rich interactive customer relationship building capabilities. Customer information is captured, stored and efficiently leveraged for use in key business processes. Marketing campaigns can be quickly created and are attached to customer profiles to manage inbound activity and measure marketing success.
Integrated Web 2.0 and Social Networking Tools
OpenTravel CRM provides the first integrated social networking management and Web 2.0 strategy for advanced web presence and marketing within a travel business software solution environment. OTC makes blogging, online customer presence, instant messaging, customer forums and interactive mapping part of the everyday business fabric of users.
Flexible Reservation and Booking
OpenTravel CRM includes several methods of booking and reservation capability that provide maximum flexibility for users. Direct electronic connectivity, supplier travel partner web linked access, and manual booking capture are covered. Booking transactions and PNRs are automatically stored in the system. The super PNR enables custom itinerary and invoice creation, commission reporting and tracking, and marketing information for future target campaigns.
Supplier & Commission Management
The CRM and campaign management engine provide you with rich interactive customer relationship building capabilities. Customer information is captured, stored and efficiently leveraged for use in key business processes. Marketing campaigns can be quickly created and are attached to customer profiles to manage inbound activity and measure marketing success.
Back Office & Reporting
OpenTravel CRM captures and reports booking and sales information.
Custom invoices are generated and financial data is automatically sent your accounting system’s general ledger. OpenTravel CRM can interface with any accounting solution with an open API. Quickbooks is immediately available for use. TRAMS™ users should contact us to make arrangements for interfacing with your accounting system.
OTC has an extensive real time reporting module. Reporting covers all essential aspects of your business. These include sales reports for individual agents as well as reports for groups of Agents, as well as by product type and supplier identity. Automatic report deliveries to user recipients can be configured, providing real time information updates. Commission receipt tracking and reconciliation functions are provided to maintain control over your business.
